Zalando

I joined Zalando in 2015 as one of the team's early designers. I redesigned the mobile apps, co-owned the home experience, and created the iconography system across app and web.

I led design for the launch of Zalando Premium and Brand Hub. During this hyper-growth phase, I helped recruit and scale the design org to over 60 designers, now one of Europe's most mature design teams.

Later, I moved to lead mobile design at Zalando Lounge, Zalando's off-price sub-brand.

In early 2015, to become mobile-first, Zalando rethought its iOS and Android apps, moving from web views to native experiences. I designed an overhauled and personalized shopping experience and built a scalable component system that adapted to the needs of internal stakeholders. The Android redesign received an Editor's Choice on Google Play, and the iOS app was featured on the App Store in multiple countries. During my time, downloads grew from 7 million to 34 million.

In 2016, I was brought in to design the experience that would convince high-end fashion brands to join Zalando. I designed and prototyped the Premium Brand Shop – an elevated space where luxury brands could curate their own experience, tell their story, and engage directly with customers. The pilot with Sandro Paris proved the model and laid the foundation for what would become Zalando Designer, now one of the company's fastest-growing business units.

I moved to Zalando Lounge, Zalando's off-price sub-brand, to lead mobile design. I redesigned the iOS app, defined a new visual system, and built a new Android app from scratch. Within six months, the Android app reached nearly 1 million active users, while the iOS app hit #1 in the App Store shopping category. Together, the apps drove over 55% of total GMV and maintained 4.5-star ratings on both platforms. These foundations continue to shape the apps today.